Market Research Report/ Marketing Plan

1.      Executive summery This research was conducted by the Mr. Khurram Abbas the director of ABDI Consultancy Limited with the following aims and objectives. To identify the potential of Marketing Consultancy business To identify the real need/ importance of Marketing Consultancy in small and medium business companies To disclose the Marketing Consultancy essential services The …

An investigation into the Luxury products market in relation to branding and motivation

 in relation to branding and motivation 1. Introduction 1.1 Background, Scope and Context of the research  In 2012, the luxury branded products’ market faced a substantial growth of 10% in revenue worldwide, and it is expected to continue to grow on an average of 5-6 percent throughout 2015 with the expectation of continual rapid growth …

Impact of IT, Websites its different factors, on Customer’s Loyalty, CRM & on Profitability of Company

Introduction This is the era of technology, and technology is changing with very speed, with the passage of time there is rapid change in technology. The main purpose and advantages of technology also affecting the attitudes of customers because technology is also effecting the mode of purchasing as well as companies are also have the …

Today,service organizations are shifting their focus from “transactional exchange” to “relational exchange” for developing mutually satisfying relationship with customers. Extended relationships are reported to have a significant impact on transaction cost and profitability, and customer lifetime value. Serving the customers, in true sense, is the need of the hour as the customer was, is and will remain the central focus of all organizational activities. The retail sector or supermarkets industry, especially the super markets needs to be purely customer-centric and focus on the customer needs and duly fulfill them.

Customers will not blindly accept poor service quality from a Supermarket. They expect high quality of service in return for the money, they spend in Supermarkets. This paper is an attempt to explain the dark side of CRM in the segment of the Supermarket industry with the help of the ‘Gap Model’ referred to in …

PESTEL Analysis Political, Economical, Social, Technological, Environmental and Legal Factors

Organizational Introduction ASDA is a bid super store chain in United Kingdom and offering both tangible and intangible products to the potential customer since many decades and with the passage of time ASDA is also updating its business operation with regards to all thing which includes range of products, range of services, range of quality …

Management of Financial Resource Management and Performance

Organizational Introduction At ASDA superstore in United Kingdom which is offering a series of products and financial services and other services in mostly all the areas just to serve the people. ASDA not only serving and providing products in the field of wearing, kitchen, vegetable, non vegetable, cleaning, garments, ready mate, bakery, cookies, world food …

The role of Customer Relationship Management activities in the growth and expansion of hotel industry while finding out the gap between customer’s requirements and offered quality of services and products

Today,service organizations are shifting their focus from “transactional exchange” to “relational exchange” for developing mutually satisfying relationship with customers. Extended relationships are reported to have a significant impact on transaction cost and profitability, and customer lifetime value. Serving the customers, in true sense, is the need of the hour as the customer was, is and …

Which factors can play their role in creating gap between the expectations and perceived quality of services

Introduction 1.1    Introduction Different companies are offering their services and goods in the same market these days at different prices in the competition and it is era of high competition, whereas the customers are also looking for the best services and high quality of services and products at low prices and they do bargaining as …

Implications for women in leadership positions of Inequalities regimes in organizations

1.      Introduction In order to understand the implications for women at leadership position of Inequalities regimes in organizations we need to understand the inequalities first, basically it is the difference between employees in control and power over the resources, decisions taken by management at work placement, promotion, wages, reward, equal opportunities to all employees, job …

plan for the collection of primary and secondary data for a given business

In this assignment discuss about type of data, a methodology of gathering data from various sources, arranging them according to a system to get useful information which leads to take better decisions. Analysing data and information is very important to take efficient and effective business decisions. This will help the management to understand the industry …